K-Beauty
No. 1. CUSHION PACT
(SUN/FOUNDATION/BB/CC/ETC.)

CUSHION PACT launched in KOREA is still evolving and the Luxury Brands outside of Korea are also launching CUSHION PACTS.

1. SPONGE CUSHION

As a traditional form of CUSHION PACT, the internal Sponge contains Foundation so the user could faster and easier apply Foundation with Air Puff instead of her hands. Especially it's simple to re-apply again and fix make-up.

2. METAL CUSHION

The internal flat and holey Metal Plate manages CUSHION PACT in a more sanitary way.

3. MESH CUSHION

The CREAM/GEL formula without Sponge is covered by Mesh.

4. BOTTLE CUSHION

It's to maximize the Cooling effect.

5. FUNCTIONAL CUSHION

Various CUSHION PACTS are differentiating themselves from their competitors, with different functions from Cover function like Concealer to Moisture, Ani-aging and Brightening functions adding Skin-care Essence. The Cooling effect is basic to Summer season.

6. MAKE-UP/PERFUME (MINI) CUSHION

Lastly there are Make-up Cushion products as well. The Color Cosmetics mostly contain in Mini Cushion containers. A typical example is Blusher.

7. AIR PUFF

Air Puff is made of Rubicelle fabric find and dense unlike common puffs. In addition, the special Air Puffs are developing newly in Korea.

Thank you!